Burger King -
The R$16,90 Bill
project overview
In 2020, as millions of Brazilians faced one of the toughest economic crises in recent history, the Central Bank introduced the R$200 banknote. It was the highest denomination ever issued in the country. For many, it felt disconnected from reality.
Staying true to Burger King's irreverent tone, we launched a teaser campaign on social media that playfully mocked at the new R$200 banknote, suggesting that a bill with far greater relevance to everyday Brazilians was about to arrive.
In 2020, as millions of Brazilians faced one of the toughest economic crises in recent history, the Central Bank introduced the R$200 banknote. It was the highest denomination ever issued in the country. For many, it felt disconnected from reality.
Staying true to Burger King's irreverent tone, we launched a teaser campaign on social media that playfully mocked at the new R$200 banknote, suggesting that a bill with far greater relevance to everyday Brazilians was about to arrive.
In 2020, as millions of Brazilians faced one of the toughest economic crises in recent history, the Central Bank introduced the R$200 banknote. It was the highest denomination ever issued in the country. For many, it felt disconnected from reality.
Staying true to Burger King's irreverent tone, we launched a teaser campaign on social media that playfully mocked at the new R$200 banknote, suggesting that a bill with far greater relevance to everyday Brazilians was about to arrive.
