GSK - The Overprotective Store

project overview

To raise awareness about meningococcal meningitis, we created the Overprotective Store.
A collection of absurd products that took parental protection to the extreme.

All to remind parents that the most effective way to protect a child is vaccination.

To raise awareness about meningococcal meningitis, we created the Overprotective Store.
A collection of absurd products that took parental protection to the extreme.

All to remind parents that the most effective way to protect a child is vaccination.

To raise awareness about meningococcal meningitis, we created the Overprotective Store.
A collection of absurd products that took parental protection to the extreme.

All to remind parents that the most effective way to protect a child is vaccination.