Penalty - Go For Better
project overview
Max Evolution is Penalty’s best football boot ever. It's the result of years of technological development, innovation and performance enhancement. Starting from the brand’s tagline “Se Joga” (Go for it), we introduced a new evolution of the concept: “Se Joga na Evolução” (Go for better).
To prove its superiority on the pitch, we challenged the boot in a series of tests built around the attributes that matter most to players: power, agility and precision.
Max Evolution is Penalty’s best football boot ever. It's the result of years of technological development, innovation and performance enhancement. Starting from the brand’s tagline “Se Joga” (Go for it), we introduced a new evolution of the concept: “Se Joga na Evolução” (Go for better).
To prove its superiority on the pitch, we challenged the boot in a series of tests built around the attributes that matter most to players: power, agility and precision.
Max Evolution is Penalty’s best football boot ever. It's the result of years of technological development, innovation and performance enhancement. Starting from the brand’s tagline “Se Joga” (Go for it), we introduced a new evolution of the concept: “Se Joga na Evolução” (Go for better).
To prove its superiority on the pitch, we challenged the boot in a series of tests built around the attributes that matter most to players: power, agility and precision.
